Think unboxing your favorite shampoo and the giddiness you feel. Think about the unintentional how-to videos you could be making while washing your dishes with your favorite sponge. Think of the true, transparent testimonials you share with your friends and family about the air fryer that's made dinner time a breeze. 

THAT is UGC, user generated content, that is an essential tool for today's brands to succeed with ease.

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As a UGC creator, my goal is creating content with relatable, authentic, story telling qualities that captive my (and your) audiences. Consumers are more likely to buy and recommend products and brands that are shown in real-life, relatable ways. UGC creators, like ME, are connection pieces between consumers and brands.